Cookie Policy

WHAT IS A COOKIE?

A cookie is a small text file assigned a unique number that is placed on your computer when you visit websites. It enables certain functions such as basic website navigation, targeted advertising, etc. Cookies typically do not collect personal data, meaning information that can be directly linked to you as an individual. However, some cookies collect information that can identify your unique browser and internet device.

There are different types of cookies:

• Session cookies: These are temporarily stored on your computer while you visit our websites and are automatically deleted when you close your browser.
• Permanenta cookies: Dessa lagras på din dator under en viss tid tills de raderas av dig eller av servern som skickade dem.
• First-party cookies: These are placed on your computer by Trikem AB ("Trikem" or "we") when you visit our websites.
• Third-party cookies: These are placed on your computer by external parties to enable advertising, tailored content, and web statistics when you browse Trikem AB's websites. (Note that third-party cookies on our websites are subject to the respective third party's privacy policy, for which Trikem AB is not responsible.)
  
  

 WHY DOES TRIKEM AB USE COOKIES?

We use cookies and pixel tags on our websites to enable basic functionality and navigation, as well as to identify trends and compile aggregated statistics about website visits and traffic, allowing us to develop and optimize our websites. We also use cookies to provide relevant content and advertisements to you and to evaluate our advertising campaigns. You can read more about our use of cookies and how to manage them in our Cookie Settings (see the link in the footer of this page). Below, you can also read specifically about our use of cookies for targeting content to you.

HOW DOES TRIKEM AB TARGET CONTENT TO YOU? 

We use external platforms for our digital communication, such as Facebook, LinkedIn, Instagram, Google, and YouTube. This means that our websites contain both first-party and third-party cookies, i.e., cookies placed either by us or external parties, to target content to you. We use the information in these cookies to:

• Provide you with content and ads that may interest you based on, for example, which parts of our websites you have visited, what you have clicked on, etc.
• Embed content and sharing/like buttons from social networks.

This means that when you consent to targeted cookies in our Cookie Settings (see the link in the footer of this page), you may encounter ads from Trikem AB specifically targeted to you in places where we have purchased advertising space, based on how you have navigated our websites. Please note that third-party cookies on our websites collect data directly from your browser, and the processing of this data is subject to the respective third party’s privacy policy.

Our websites may also contain a so-called Facebook pixel, a code embedded in the website that places and triggers targeted cookies, like those described above, to track you when you interact with our websites or our ads on Facebook. (You can manage your consent to targeted cookies in our Cookie Settings, see the link in the footer of this page.) The information collected through these cookies is used by the Facebook pixel to analyze website movements and behaviors across multiple devices and browsing sessions, unlike single cookies, which only collect information for a single device or browsing session at a time. This allows us to:

• Track how you move between different devices when accessing our websites or Facebook
• Ensure that our ads are shown to people who are likely to be interested in their content, such as those who have already visited a specific website or clicked on a particular location
• Measure the results of our ads and better understand their impact
• Optimize and create target audiences (through Facebook Custom Audiences) for future targeted ads
  
  

WHEN MAY WE SHARE YOUR COOKIE DATA?

Trikem AB may share your cookie information with external parties that help us with our marketing (such as advertising agencies running campaigns on our behalf). We always enter agreements with such parties to ensure that the data is handled securely, even when transferred outside the EU/EEA. Read more about this in our Privacy Policy (see the link in the footer of this page). Your data will not be used for any purposes other than those for which they were collected and as described above.

HOW TO AVOID COOKIES?

You can change the settings on your device or browser to block all cookies, accept only first-party cookies, or ensure that cookies are automatically deleted when you close your browser. Go to your browser/device settings for more information on how to manage cookie usage. However, please note that blocking all cookies may affect the functionality of the websites you visit.
You can manage your consent for Trikem AB's use of cookies in our Cookie Settings.

MORE INFORMATION

If you have any questions or concerns regarding Trikem AB’s use of cookies, please contact us via info@trikem.se. You can also find more information about how we process your personal data and your rights in our Privacy Policy (see the link in the footer of this page).